Research · updated 3 November 2026

AI visibility statistics

How ChatGPT, Gemini, Google AI Mode, Google AI Overviews and Perplexity recommend businesses, measured from 11,625 real AI answers to 64 questions customers ask, for 5 businesses over the last 90 days. Every figure comes from an answer on record, and the page updates daily.

Key findings

41.2%of AI answers named no business at all, even though the question asked for a recommendation
1.6businesses named in an average AI answer
23.8%of answers used the tracked business’s own website as a source
30.8% vs 14.6%how often AI named a business when it was on Google’s map for that question, against when it wasn’t

Which AI names a business most often

How often each AI system named any business in its answer to a question asking for a recommendation, and how many it named on average.

Perplexity77.4%
2.4 businesses named per answer · 2,098 answers
ChatGPT65.1%
2 businesses named per answer · 2,488 answers
Google AI Mode53.3%
1.2 businesses named per answer · 2,502 answers
Google AI Overviews53%
1.1 businesses named per answer · 2,091 answers
Gemini47.1%
1.1 businesses named per answer · 2,446 answers

What AI reads before it recommends

Every website the AI systems cited, grouped by kind, out of 90,955 citations.

Other websites58.4%
Google's own pages18.7%
The businesses' own websites9.5%
Directories and review sites8%
Social and community sites3.5%
News, government and reference1.9%

The most-read websites

Share of all citations. Sites read for at least two different businesses; the tracked businesses’ own websites are left out.

1google.comGoogle's own page16.8%
2maps.google.comGoogle's own page1.9%
3facebook.comSocial and community site1.4%
4request.angi.comDirectories and review site1.2%
5bbb.orgDirectories and review site0.9%
6instagram.comSocial and community site0.7%
7reddit.comSocial and community site0.7%
8m.yelp.comDirectories and review site0.7%
9book.housecallpro.comOther website0.6%
10youtube.comSocial and community site0.6%
11bestprosintown.comDirectories and review site0.5%
12m.yelp.caDirectories and review site0.4%

Google’s map and AI answers

For the same question on the same morning: how often the AI systems named the business when Google’s map showed it, against when Google showed a map without it.

On Google’s map30.8%
3,223 answers
Map shown, business not on it14.6%
2,264 answers

This shows the two go together; it doesn’t show that one causes the other.

Price questions

When people asked what something costs, AI named a business less often than for other questions.

“How much does it cost…” questions34.3%
1,015 answers
All other questions61.2%
10,610 answers

Cite these figures

Free to use with a link to this page (CC BY 4.0).LLM Visibility Lens, “AI visibility statistics”, 3 November 2026, https://llmvisibilitylens.com/ai-visibility-statistics

How these numbers are made

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