For law firms & lawyers
When people ask AI which lawyer to call — is it your firm?
People now ask ChatGPT or Google’s AI which lawyer to call, and the answer names just a few firms. We ask the questions your clients ask, practice area by practice area and city by city, every morning, and show you when AI names you, who it names instead, and what to fix.
The questions your clients ask AI
We write them from your own website — what you offer and the towns you serve. A few examples:
🚗Personal injury
Examples
which lawyer should I call after a car accident
best personal injury lawyer near me
do I need a lawyer for a slip and fall
👪Family & divorce
Examples
best divorce lawyer in my city
child custody lawyer near me
how much does a divorce lawyer cost
⚖Criminal defense
Examples
DUI lawyer near me
best criminal defense attorney in my city
what to do after being arrested
📜Wills & immigration
Examples
estate planning lawyer near me
how much does a will cost
immigration lawyer for a work visa
Why it matters
Clients ask AI before they ever call
They ask about their situation, a fee or who to trust — and AI answers with a few firm names. We track each practice area, so you can see where AI already sends you, and where it sends clients elsewhere.
See the firms AI recommends over you
For every question, your report shows which firms AI named, how often, and which websites it read before choosing them — so you know exactly where to show up.
Same business, same website — AI decides town by town
For a Vancouver-area electrician we track every morning, AI named him in 22 of 27 answers for his home city, and in 0 of 56 for emergencies in the next city over. Nothing on his site said he served it. Your firms can have the same blind spots.
What you get
Practice area by practice area
Injury, family, criminal, estate, immigration — see where AI recommends you.
Every city you serve
Each office and nearby city, side by side.
Who’s named instead
The firms AI picks, and the websites and directories it read before picking them.
Google, side by side
Your Google ranking and how many people search each question (Starter and up).
A morning email when it changes
A new firm named, a fix that worked. Nothing on quiet days.
A short list of fixes
Each month, the few things to change on your site, cheapest first (Pro).
Set up in about a minute
Enter your website
We read your practice areas and the cities you serve.
Tick your questions
We write the questions clients ask; you keep the ones that matter.
Read it every morning
The checks run by themselves. You get the answers, the changes and what to fix.
Plans
Starter
One firm, checked every day.
$29 /month
- Every morning, four AI systems
- Google ranking and search demand per question
- Change alerts by email
Pro
Up to three firms or offices, with the fix list.
$79 /month
- Everything in Starter, plus Perplexity
- Monthly fix list with AI-written steps
- Site scan of 100 pages (Starter: 25)
Or start free: 5 questions, checked weekly, no card. Compare all plans
Questions law firms ask
Do I need to be technical to use it?
No. You enter your firm’s website; it reads your practice areas and the cities you serve and writes the questions clients ask. You tick the ones that matter, and the checks run every morning by themselves.
Do you need any client information?
No. We never see or store client information. We only ask AI the same public questions a person would type, anonymously.
Which AI systems does it check?
ChatGPT, Gemini, Google AI Mode and Google AI Overviews on every plan, plus Perplexity on Pro and Agency. Every answer is kept, so you can read exactly what was said.
We have several offices. Can we track each?
Yes. Questions are written for each city you serve. Pro covers up to three firms or offices, and Agency up to ten.