Comparison · checked 3 November 2026
Otterly.AI is one of the best-known AI search monitors, and its $29 plan is the same price as ours. This is what I would tell a client choosing between them: what each one measures, what the AI systems cost on each, and the arithmetic for one business, three and ten.
The short version. Otterly.AI is a good fit if you want Microsoft Copilot tracked, unlimited users, GEO URL audits, or API and Looker Studio access, and you can live with Gemini and Google AI Mode being paid add-ons.
AI Visibility Tracking is a good fit if you are a local business or an agency with small clients: Gemini and Google AI Mode are included, Google’s results sit beside every AI answer, and 10 businesses cost $199 a month.
| Otterly.AI | AI Visibility Tracking | |
|---|---|---|
| Entry price | $29 / month (Lite) | $29 / month (Starter); free plan exists |
| Prompts / questions on entry plan | 15 prompts | 25 questions (Free: 5) |
| Next plan up | $189 / month for 100 prompts (Standard) | $79 / month for 50 questions across 3 businesses (Pro) |
| AI systems included | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot | ChatGPT, Gemini, Google AI Mode, Google AI Overviews; Perplexity on Pro and Agency |
| Gemini and Google AI Mode | Paid add-ons on every plan | Included on every plan |
| Microsoft Copilot and Claude | Copilot included; Claude a paid add-on | Not checked (visits from them are counted) |
| Users | Unlimited on every plan | Starter 1 · Pro 2 · Agency 5 team seats |
| How often | Daily | Daily on paid plans; weekly on Free |
| API, MCP, Looker Studio | From Standard ($189) | Not yet |
| Every full answer kept and readable | Mentions, citations and share of voice per prompt | Yes — click any question, read what each AI said and which pages it read |
| Google next to AI | Not part of the plans we reviewed | Google position and Google’s map for the same question, read the same morning |
| Questions written from your website | Prompt suggestions / research | Yes — reads your site, tags buying stage, flags towns you don’t serve |
| What AI says about you (facts check) | Not part of the plans we reviewed | Your phone, address, hours and services as AI states them, checked against your real facts |
| Website visits from AI | Agent Analytics on Standard and up | Built in — connect Google Analytics read-only, by AI, page and week |
| Prospect audits for agencies | Pitch workspaces in its agency program | Branded one-page PDF of any prospect’s AI visibility (Pro 3, Agency 30 a month) |
Otterly.AI figures read from Otterly’s own pricing comparison page on 3 November 2026: Lite $29 (15 prompts), Standard $189 (100 prompts), Premium $489 (400 prompts), Enterprise on request; Gemini, Google AI Mode and Claude are add-ons priced per plan; extra prompts $99 per 100 on Standard and Premium. Check their page before buying. Our figures are the pricing page.
Per month, before add-ons. Adding Gemini and Google AI Mode on Otterly costs extra on every plan (from about $18 a month on Lite); on ours they are included. Otterly’s Lite cannot buy extra prompts, so the next step after 15 prompts is Standard.
Yes: Lite is $29 a month for 15 prompts on four AI systems (ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot), per Otterly’s own pricing, November 2026. Gemini and Google AI Mode cost extra.
It depends what you count. Otterly includes Microsoft Copilot; we include Gemini and Google AI Mode, and Perplexity on Pro and Agency. Neither includes everything by default.
Yes. Some teams use Otterly for Copilot and API exports, and this for Google next to AI, readable answers and client reporting.
Your account drops to the free plan and every answer, report and chart stays.