How it works

See exactly what AI tells your customers about you.

Every morning we ask ChatGPT, Gemini, Google’s AI and Perplexity the questions your customers really ask — then show you who gets recommended, why, and what to fix. Every answer is kept, so every number can be checked.

One question, this morning“Who’s the best electrician in Burnaby?”
ChatGPTnot named
Gemininamed
AI Modenamed
Overviewsread site
Perplexitynamed
Named you3 of 5
Read your website as a source4 of 5
Named insteadPeak Power Co. · BrightLine
An illustration of one morning’s check. Your dashboard shows your real answers, word for word.

Four steps, every morning

You set it up once in a few minutes. After that it runs by itself.

01

We find your customers’ questions

We read your website — what you sell and where — and write the questions buyers ask AI, like “who does panel upgrades in Burnaby?”. You pick which to track.

02

We ask the AI, every morning

Each question goes to every AI system on your plan, anonymously, from your city or country — just as a stranger looking for a supplier would ask.

03

We read every answer

Did it name you? Did it read your website? Who did it recommend instead, and which websites did it trust? Every answer is kept word for word.

04

You get a plan — and proof

A monthly action plan says which page, topic or listing to work on. Mark a fix done, and we show whether it worked.

What you see on your dashboard

Plain answers to the questions owners actually ask.

Your score

How often AI recommends you

One number out of 100, with an honest range, by AI system, by topic and by buying stage — and how it moved since last month.

Competitors

Who AI names instead

The businesses AI recommends for your questions, how often, and the exact answers where they won.

Sources

Which websites AI trusts

The directories, review sites, forums and Google listings AI read before answering — so you know where to be listed.

Google + AI

Google rankings next to AI answers

For each question: your Google position, whether Google’s map shows you, whether AI names you, and how many people search Google for it each month — rising or falling.

Your website

Your whole site, through AI’s eyes

Which pages AI reads, which it credits you for, and which pages could win answers — add any of them to your plan.

Results

Visits from AI, and “did my fix work?”

Visitors who came from ChatGPT and others, a before-and-after for every change you mark done, a morning alert when something moves more than usual — and team seats, so colleagues work on it with their own logins.

How an answer is read

Every answer gets one of three verdicts — the same colours you’ll see on the dashboard.

Named you

AI recommended you

Your business is named in the answer itself. This is the result that brings customers.

Used your site

AI read your website

Your page was a source for the answer. If AI read you but named someone else, that page is one of your quickest fixes.

Neither

AI didn’t mention you

We record who it named instead and which websites it read — that’s where your plan comes from.

The score, in one line

Being named counts most; being read as a source counts too.

Score = 70% × how often AI names you + 30% × how often it reads your site.

AI answers change from one hour to the next, so every score comes with a range — where your real position very likely sits. More answers, narrower range. Failed checks are never counted as zeros.

Low0 – 25
Moderate25 – 50
Strong50 – 75
Dominant75 – 100

What we never do

Some tools fill gaps with guesses. We show only what the AI actually said.

No made-up “AI search volume”Nobody outside OpenAI and Google can count how often a question is asked in AI. We show real answers — and Google search numbers, labelled as exactly that.
No score without a rangeA number from a handful of answers is a guess. Ours always says how sure it is.
No zeros for missing dataA failed check, or a day Google showed no AI box, is shown as exactly that — never as a miss.
No smoothingEvery check is a dot. If the answers jump around, you see that they jump around.
No unfair comparisonsMonths are compared only on the same questions. Change the questions and the comparison restarts.
No invented directories“Sites to get listed on” are only the sites AI actually read for your market.

The full method

For the curious — and for agencies who need to explain every number to a client.

Read the method in full: questions, AI systems, reading, score, comparisons, visits

1. The questions

A customer does not ask an AI “tell me about your business”. They ask “who does panel upgrades in Burnaby” or “best lift chair I can order online”. Those are the questions worth measuring, and they are different for every business.

So we start by reading your website — the pages, what you sell, the city you are in and the areas your pages say you serve. From that, the question finder writes the questions a customer in your market would actually ask, grouped by topic. Questions that only contain your own name are dropped: of course an AI mentions you when someone asks about you by name.

Each question is tagged by buying stage — ready to buy, comparing, learning, or looking you up — so you can see whether you are named where money changes hands or only in the background reading. Each is also checked against the places your site says you serve; a question naming somewhere we could not find on your site is flagged, never deleted. Our reading of your site is a guess. You decide.

You tick the ones to track. Those are asked, unchanged, every time.

2. The AI systems

ChatGPTOpenAI’s assistant, with web search, from your country.
GeminiGoogle’s assistant, with web grounding, from your country.
Google AI ModeThe conversational search tab, asked from your city.
Google AI OverviewsThe AI box above search results, asked from your city.
PerplexityPro and Agency. Its web-searching model, through its API, from your country.

Every plan asks the first four. Pro and Agency add Perplexity, asked the same way every morning and counted in the score like the others. Perplexity is asked through its own API, using its web-searching Sonar model — not the perplexity.ai page itself, so an answer can differ from what the app shows — and the pages it read come back with each answer.

Each tracked question is put to each system once per check — every morning on paid plans, once a week on Free. The question is asked anonymously: a fresh session, no account, no history, no location beyond the country or city the customer would be in. That is the position a stranger looking for a supplier is actually in, and it is the only fair one to measure from.

The full text of every answer is kept. Click any question on the dashboard and you read exactly what each system said that morning and which pages it read to say it.

3. Reading an answer

Each answer is read for three things:

Named Cited Neither
  • Named — your business is recommended or mentioned in the answer text itself. We match on the names you told us (your business name and the other ways it gets written), so “Kato Electric” counts for Kato Electrical.
  • Cited — your website is among the pages the system read to write the answer, whether or not it then named you. Cited-but-not-named is the most useful state on the dashboard: the AI trusts your page but is recommending someone else.
  • Rivals and sources — every other business named in the answer is recorded, and so is every website the answer was read from. That is where “who is being recommended instead” and “sites to get listed on” come from: real answers, not a database of directories.

An answer with no AI Overview (Google often shows none) is recorded as exactly that. A check that failed — a timeout, a blocked request — is recorded as a failure. Neither is ever scored as a zero.

4. The score and its range

The score is a percentage from the answers that actually arrived. Being named counts for most of it; being read counts for some.

score = 70 × (answers naming you ÷ answers) + 30 × (answers citing you ÷ answers) Failed checks and missing AI Overviews are left out of “answers”, not counted as misses.

A single morning is one sample. The same question can score 13 one hour and 25 the next, because the systems change their answers. So the score always carries a range — the band your true position very likely sits in given how many answers it rests on:

range = ± 1.96 × √( p × (1 − p) ÷ n ) p is the share of answers naming you, n is the number of answers. More answers, narrower range. A score with no range is a guess wearing a suit.

The score is then placed in one of four bands:

Low0 – 25
Moderate25 – 50
Strong50 – 75
Dominant75 – 100

The dashboard shows the score, the range, the band, and the same three numbers broken down by AI system, by topic and by buying stage. Every one of them links to the answers it was computed from.

5. Watching it change

One check tells you almost nothing. The line through many checks is what you can act on, and it only exists if the measuring keeps happening. That is why the product is a daily measurement rather than a one-off audit.

Each check is plotted as a dot, with your average drawn through them — not a smoothed line that hides how much the answers move. Comparing this month with last month is done on the same set of questions; if you changed the set in between, the dashboard says so instead of comparing two different things. A period with too few answers to compare reads as “not enough measured yet”, not as a change.

6. Visits from AI

Being named is the cause; visits are the effect. If you connect your Google Analytics (read-only, one click) or paste a one-line snippet, the dashboard shows the sessions that arrived from ChatGPT, Perplexity, Gemini, Copilot, Claude, Grok and the rest — by AI, by landing page, by week — and how those visitors behaved against everyone else.

One thing nobody can count: clicks from Google AI Overviews and AI Mode. Google reports them as ordinary Google traffic, with no way to tell them apart. The card says so rather than guessing.

See what AI says about your business.

Find the questions your customers ask AI, free, in about twenty seconds — or look around a real customer’s dashboard first.

Think a number on your dashboard is wrong? Write to [email protected] — every answer is on record, so it can be checked.