ChatGPT Has Wrong Info About Your Business? How to Fix It

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The short version

ChatGPT has the wrong information about your business: an old phone number, a closed location, a service you don't offer. Here's the order I fix it in:

Check it's really wrong. In our own fact check, 7 of 8 "wrong" answers turned out to be true. (Is it really wrong?)
Find where AI got it. Look at the links in the answer. (Find the source)
Fix your own website first, then your Google, Bing and Apple profiles. (Your website, your profiles)
Fix or retire the other sources AI cited: directories, social pages, old pages. (Other sources)
Use ChatGPT's feedback button, but don't rely on it. (Feedback)
Re-check the same questions for weeks, because answers change daily. (Re-check)

How to fix ChatGPT wrong information about your business: check it's really wrong, find the source, fix your website, fix Google, Bing and Apple profiles, fix cited sources, re-check

What our fact check found

The short answer: four AI systems were right about 93% of what they said, and most of the rest wasn't wrong at all.

Our tracker, LLM Visibility Lens, has a fact check called "What AI says about you". It asks ChatGPT, Gemini, Perplexity and Google AI Mode questions about a business, pulls out every factual claim, and compares each one with the business's own fact list: phone, address, hours, website, service areas and services. Phone, address and hours are flagged as costly facts, because a wrong one loses a customer.

We ran it on Kato Electrical, a Vancouver electrician and our public demo:

Check	Answers	Claims	Matched	Flagged
27 Oct 2026	21 of 24	119	111 (93.3%)	8
28 Oct 2026, fact list corrected	24 of 24	108	108 (100%)	0

ChatGPT wrong information about a business, checked: 111 of 119 AI claims matched Kato Electrical's facts on 27 Oct, 108 of 108 the next day after his fact list was corrected

This is one business, checked twice, so treat it as a worked example rather than a study. But it taught me the most important step in this whole process, the one most guides skip.

First, check it's really wrong

The short answer: before you fix anything, make sure AI is actually wrong and not just telling customers something you forgot about.

Why AI seemed to have wrong business information: 5 flagged addresses were real offices, 2 flagged solar answers were a real service, 1 phone number unconfirmed

Here is what the eight flagged claims turned out to be:

Five "wrong" addresses were real. ChatGPT, Perplexity and Gemini gave either Kato's Vancouver head office or his North Vancouver office. Both are real. Our fact list only had one.
Two "wrong" service claims were right. Gemini said Kato handles electrical work for solar installations. Our fact list said he doesn't do solar panels. He doesn't sell panels, but he does wire solar systems. AI had it right; we'd written the fact too bluntly.
One phone number couldn't be confirmed. Gemini gave a number that wasn't on the fact list. Kato uses several numbers for different offices and ads, so it may well be another real one.

After we corrected the fact list the next day, every one of the 108 claims checked against it matched.

So before you fix anything, list everything about your business that's genuinely out there:

Every address, including second offices.
Every phone number, including tracking numbers and old ones still printed somewhere.
Every service, worded the way customers would say it.

If AI repeats something you'd forgotten, the fix may be on your side.

Why AI gets business information wrong

The short answer: AI blends what it finds across the web, so old, conflicting or vague information comes back out.

From our study of where AI gets its answers, businesses' own websites make up 69% of the links AI cites for buying questions, and directories and review sites 7.5%. Gemini leans heavily on Google Maps. When those sources disagree, AI picks one, or mixes them.

The usual causes:

Old details still online: a previous address on a directory, an old phone number in a PDF, a closed branch still on Facebook.
Several real details with no explanation: two offices, or tracking numbers that change per page.
Vague services: "solar" when you mean wiring solar systems, not selling panels.
Nothing to read at all, so AI fills the gap. In Kato's later check, AI never mentioned two of his services. The tool's suggestion was simple: give each one its own clear line or page.

For Kato's address answers, the fact check listed four sources AI had used: his own website, LinkedIn, Google, and BBB. That's the to-do list.

Find where AI got it

The short answer: open the links in the answer. The wrong fact usually sits on one of them.

Ask the question that produced the wrong fact, in the same AI system.
Open every link in the answer and search each page for the wrong detail.
If there are no links, search the web for the wrong detail in quotes. Old phone numbers and addresses usually turn up quickly.
Note which AI systems repeat it. In Kato's check, the flagged address answers came from ChatGPT, Perplexity and Gemini, but not Google AI Mode, which gave 20 of 20 matching claims that day.

Fix your own website

The short answer: your website is where AI looks most, so make every page agree.

One contact page with every real location, phone number and the hours for each.
The same details in your footer on every page.
Plain lines about what you do and don't do. For example, "We wire solar systems; we don't sell solar panels."
Local business structured data that matches the page, one entry per real location.
Make sure AI crawlers can reach your site. See does ChatGPT read your website?

Which pages AI reads, and how often they lead to your name, is in which pages AI reads.

Fix your Google, Bing and Apple profiles

The short answer: these profiles feed maps and AI answers directly, so they need to match your website exactly.

Google Business Profile. Edit your profile on Search or Maps. Also review the collected info: details Google gathered from elsewhere, with where and when it found them. See Google Business Profile and AI answers.
Bing Places. Claim and update your listing at Bing Places for Business.
Apple Business Connect. Update your Apple Maps details at Apple Business Connect.

Google may review edits before they go live, so allow a few days.

Fix the other sources AI cited

The short answer: work through the directories, social pages and old pages AI linked to, and correct or remove the wrong detail.

Directories and review sites: BBB, Yelp, HomeStars, Angi, Yellow Pages, and whatever showed up in your answers. Our study of the directories AI reads shows they differ by trade.
Social and business profiles: Facebook, LinkedIn and Instagram, all with the same details.
Old pages you control: archived PDFs, old landing pages, previous-location pages. Update them or redirect them.
Pages you don't control: ask the site owner to correct the detail. Be specific about what's wrong and what's right.

Of the 1,007 sites AI cited across our tracked businesses, 917 were cited for one business only. Your list will be your own, which is why step 2, finding the sources, matters.

Feedback inside ChatGPT

The short answer: use the thumbs-down button and say what's wrong, but don't expect it to fix the answer on its own.

As far as I know, ChatGPT doesn't offer a form for businesses to correct answers about them. You can rate a reply with the thumbs-down button and explain what's wrong. That's worth doing, but nothing promises a change. The lasting fix is changing what AI reads: your site, your profiles, and the sources it cites.

Check the fix worked

The short answer: ask the same questions in every AI system, over several weeks.

Use the same questions each time, in ChatGPT, Gemini, Perplexity and Google's AI.
Re-check weekly for a month. Answers change from day to day; see 5 AIs, same questions.
Expect different speeds. A website change can show quickly; directory corrections can take weeks to be picked up.
Watch the costly facts first: phone, address and hours.

How we check it for clients

LLM Visibility Lens runs the "What AI says about you" check on ChatGPT, Gemini, Perplexity and Google AI Mode. It lists every claim, flags wrong phone numbers, addresses and hours first, shows the sources AI used, and suggests the fix. Daily tracking then shows whether AI names the business at all. See Kato's account in the live demo, compare plans, or see the agency plan if you look after several businesses. For the wider set of fixes, use the AI visibility checklist.

Questions people ask

Why does ChatGPT have the wrong information about my business?

Usually because something wrong or outdated is still online: an old address on a directory, an old phone number, a closed branch on social media. Or your real details conflict, for example several offices or tracking numbers. AI blends what it finds, so conflicting information comes back out.

How do I correct ChatGPT's information about my business?

Fix the information at its source. Find the links in ChatGPT's answer, correct your own website first, then your Google, Bing and Apple profiles, then the directories and pages AI cited. Use the thumbs-down button too, but the lasting fix is changing what AI reads.

Can I contact OpenAI to fix wrong information about my company?

As far as I know, OpenAI doesn't offer a form for businesses to correct ChatGPT's answers. You can give feedback on a reply with the thumbs-down button. The reliable route is correcting the websites and listings ChatGPT draws on.

How long does it take for AI to show the corrected information?

It varies. A change on your own website can show within days if AI already reads that page. Directory corrections can take weeks to be picked up. Re-check the same questions weekly for about a month.

Is AI usually wrong about businesses?

Not in our fact check. Four AI systems were right about 111 of 119 claims about one electrician, and most of the eight flagged claims turned out to be true details missing from the fact list. Check carefully before assuming AI is wrong.

Which wrong details matter most?

Phone number, address and opening hours. A wrong one can send a customer to a closed door or a dead line. Fix those first, then services and service areas.

Harjeet Singh Bedi Founder, LLM Visibility Lens · SEO consultant, Bedi SEO

Harjeet has worked in SEO since 2010, first in agencies and now running Bedi SEO for local businesses, online stores and agencies. He built LLM Visibility Lens after clients kept asking whether they showed up in ChatGPT and other AI tools and nobody could give them an honest, measured answer. Every figure in this article comes from answers his tool collected.

Connect with Harjeet on LinkedIn

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ChatGPT has wrong info about my business: how to fix it